Private-label AI operations
Sell AI retainers under your brand.
Build nothing.
Hire no one.
Werkshaft is the AI operations layer agencies drop their own logo onto — custom GPT agents, CRM and pipeline automations, branded reporting dashboards, and monthly AI-optimized deliverables. You own the client relationship, the markup, and the upsell. Werkshaft runs in the background so you never staff an internal AI delivery team.
For agencies interested in Werkshaft’s white-label AI backend.
Setup in under two weeks · kill-switch clause · not for individual consultants
partner · acme.agency
Pipeline
$1.42M
Clients
21
Delivery
100%
- Lead-router routed 38 leads to intake — none crossed client tenants.
- GPT agent closed 14 support tickets under your brand voice.
- Monthly deliverables drafted, reviewed, and shipped on schedule.
SLA · white-label
Every artifact signed & surfaced under partner brand.
How it works
Four steps from signed partnership to a live branded portal.
No engineering hires on your side. No code on your client's. The setup people, the agents, and the post-delivery ops are already on staff — we hand them off to your account, branded as you.
- 01
Brand handoff
Send your logo, palette, and portal hostname. We provision a tenant under your brand — domain, login, billing surface — inside one business day.
- 02
Stack configuration
We map your existing service lines to the GPT agents, CRM hooks, and pipeline automations. Most agencies are live in under two weeks.
- 03
Silent delivery
Werkshaft runs in the background — your clients see your brand, your dashboards, your monthly deliverables. You keep the relationship end-to-end.
- 04
Protections on, continuously
Non-solicit, anonymized client delivery, channel cool-off, and the kill-switch clause are baked into every partner contract from day one.
What you ship
The stack your clients think you built.
Every capability below white-labels under your name, your domain, and your pricing. You set the retail. We operate the layer.
Tier · Agents
Industry-tuned agents your clients actually talk to — sales, support, intake — trained on your brand voice and SLA.
- Brand-on-brand chat surface
- Tone & escalation rules
- Per-client persona isolation
Tier · Pipeline
Lead routing, lifecycle stages, and follow-up that doesn't leak across client tenants. Plays nicely with HubSpot, Pipedrive, Attio.
- Lead router by ICP fit
- Stage-move automations
- Sender-domain isolation
Tier · Reporting
White-labeled reporting your clients log into under your domain. Pipeline health, AI deliverable summaries, ROI rollups.
- Branded portal
- Monthly AI-optimized recaps
- CSV / PDF export
Tier · Delivery
Reports, briefs, ad creative, nurture copy — generated, reviewed, and shipped on your cadence, under your letterhead.
- Editable drafts, not exports
- Reviewer handoff trail
- Per-client delivery queue
Risk protection
Standard on every partner contract.
White-label deals can be poached. Concentration risk lives in the partner roster. Werkshaft ships with the protections that keep either of those from becoming your problem.
Non-solicit clause
Werkshaft cannot solicit, pitch to, or accept a direct engagement from any end client introduced through your partner roster.
Anonymized client delivery
End clients never see the Werkshaft name, invoices, or technical stack — every artifact is signed and surfaced under your brand.
Channel cool-off periods
Standard 12-month cool-off on any partner-acquired account that lapses or churns — designed to make poaching uneconomical.
Kill-switch clause
Either party can terminate the partner agreement with a 30-day data-portability guarantee — no hostage-taking on data.
Pricing model
Choose the structure that fits your margins.
Either way, the agency keeps 100% of the client relationship, the markup, and the upsell. The model only changes how Werkshaft gets paid.
Option A
Sized to active client count.
- Predictable run-rate.
- Easier to budget for.
- Best when retainer margins are already thin.
Option B
A percentage of reseller retainers.
- Skews toward you as you grow.
- Risk on the Werkshaft side.
- Best when margins are wide and you want to scale.
Quotes are sized to active client count or reseller retainer volume — we don't publish a menu here on purpose. Reach out for a written partner proposal.
FAQ
What agencies ask us before signing.
Anything else we're missing — write to us, we read every inbound.
Next step
Tell us your roaster. We'll send back a written partner proposal in under a week.
We're staffing the partner program, not blasting a list. Expect a direct reply from the partnerships team.
Or read the protections clause-by-clause before you write.